Webpage Redesigns & Additions
I reviewed and refreshed the Surface Art website which contained outdated product photography and information. Previously, the pages acted as a depot for technical information and did little to educate customers on the value-added when purchasing products from Surface Art. I restructured the website to update content including copy, photography and the added feature of conversion tracking.
These new layouts enhanced the existing page styles but reworked the content strategy. I highlighted the advantages of each product, its components, and ease-of-use by using a linear storytelling approach.