Surface Art Inc. needed a photorealistic representation for a new merchandising display to sell a tile installation accessory. The urgent assignment involved a series of photographs of the product and a lot of time in photoshop.

I designed a merchandising concept with clearly labeled signage and easy-to-use square footage chart. The display effectively reduced the waste by allowing tile installers to purchase the exact amount of product need for the job, saving contractors time by reducing the number of trips needed to buy these supplies, and saved money by preventing contractors from purchasing more than they need.