Seattle University Dance Marathon brand identity


The new brand identity for the Seattle University Dance Marathon (SUDM) became the foundation of its marketing collateral for years to come. After conceptualizing, designing, and presenting the new brand identity to the Planning Committee, the design team adopted the brand and produce collateral for strategic marketing campaigns.

In my two years working with SUDM, the community fundraised $250,000 for Seattle Children's Hospital. In 2017, The Dance Marathon Leadership Awards granted our Decade of Dance Marathon campaign the Best Overall Campaign. I aided the corporate partnership growth with Alaska Airlines, PEMCO Insurance, and Seattle University Alumni Association. I also increased engagement for all social media platforms, 20% growth on Facebook and Twitter, and over 30% growth on Instagram; and improved monthly website traffic by 15%.

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