Barbell Fitness is an upcoming fitness company in Southern California providing exceptional quality fitness apparel and training support for local lifters. The owner worked with me to incorporate the image of a rhinoceros into a branded wordmark.

After sketching concepts and revision rounds, Barbell Fitness launched their brand in October 2019. Barbell Fitness is making strides in Southern California fitness markets with the recent launch of an online shop and a recent release on their second line of branded tanks and muscle tees.