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Surface Art Inc Webpage Redesigns and Additions

Client: Surface Art Inc.

Location: Kent, WA

Date: 2020

website analytics mgmt,
user experience design

Challenge: Tasked with refreshing the Surface Art website containing outdated product photography and information, I developed website wireframes and created page assets for multiple pages.

Solution: Previously, the pages acted as a depot for technical information and did little to educate customers on the value-added when purchasing products from Surface Art. I took a closer look at the content strategy before proceeding to strengthen a few product pages and the page footer.

Results: I restructured webpages by updating text content and photography that more clearly communicated to each target demographic. I highlighted the advantages of each product, its components, and ease-of-use by using a linear storytelling layout.

Homepage Pop-Up, Influenced by User's Time-On-Page
Integrated A Newsletter Sign Form on Page Footer
The Watertight Shower System Redesign

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Metal Profile Edge Trims

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Absolute Color System New Page Design

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All Work / Surface Art Inc / Webpage Redesigns & Additions