Client: Dance Marathon
Location: Seattle University
Challenge: Every year Seattle University Dance Marathon campaigns to fundraise money and tell the stories of Miracle Families and the children who received life-saving care from Seattle Children’s Hospital. Our tagline #ForTheKids is the lifeblood of the SUDM brand. For our 9th year dancing for the kids, we set our fundraising goal at $99,000 with the hopes of becoming the first dance marathon in the west coast to surpass a hundred thousand dollars.
Solution: It was my responsibility to work with the Director of Internal Affairs to conceptualize and produce marketing collateral, event graphics and photography, clothing designs, and video productions. Donors and participants experience a year-long campaign design that is interwoven with special events throughout the year.
Results: In total, the #INFOR99K campaign exceeded its goal and fundraised $110,506.99 For The Kids of Seattle Children’s Hospital!