Client: Dance Marathon
Location: Seattle University
Date: 2016 – 2017
Challenge: In preparation for our 10th anniversary dancing for the kids, I presented on SUDM’s brand position and led a collaborative brainstorm to ideate themes for the 2016-17 fiscal year.
We established our fundraising goal at $125,000 to coincide with Seattle University’s 125th Anniversary.
Solution: During the brand strategy session, I organized a word association exercise for our committee. Someone mentioned ‘cupcakes’ and a light struck on for many of us. Our committee collectively decided to organize our 2015-16 campaign around a 10th Birthday Party theme. This theme became our mantra as I conceptualized and produced extensive marketing plans and materials to make our Miracle Children’s birthday stories heard by the greater Seattle community.
Results: I worked closely with the Seattle University Marketing Communications Department to create a cohesive marketing plan between SUDM’s #DecadeOfDM campaign and the 125th-anniversary events and marketing tactics.
The #DecadeofDM birthday celebration exceeded our goal and surpassed our greatest expectations; SUDM fundraised $148,210 For The Kids of Seattle Children’s Hospital.