Client: San Onofre Surf Co
Location: San Clemente, CA
Category: print production
Approach: As a Southern California native, I grew up miles from the most iconic surf spots in its history. San Onofre State Beach is known to locals as a birthplace of California surf culture. In partnership with local legends and surf clubs, the San Onofre Surf Company was born to revitalize the San Onofre history, style, and community.
Process: I had the opportunity to work as the first in-house production designer as this start-up gained its footing. I produced a number of product photoshoots, conceptual design projects, and marketing collateral.
Outcome: My work involved setting up digital infrastructure, researching San Onofre history and working with local artists to create artwork for clothing lines. Today, the San Onofre Surf Company is a thriving presence in Southern California with a growing online community, pulling in surfers and cultural icons from around the globe.