Challenge: How does a contemporary designer take a stance of modesty in their design? What makes a printed work appear humble? These were questions stirring through my head and it posed a new approach to my design thinking.
Process: I spent a lot of time looking at archived prints of Fragments Magazine. This gave me a starting place for how people experienced Fragments in the past. The first thing I noticed was the small margin space. This often caused readers to place their thumb over text just to hold the book open; it also caused text to get lost in the book gutter. The last thing I noticed was the preferential use of san-serif fonts for both the body and headings.