Client: Surface Art Inc.
Location: Kent, WA
product design & prototyping,
sales & marketing collateral
Challenge: The A&D Sales Team needed a sales tool to develop new business relationships with architectural firms. A&D firms maintain extensive material libraries and our goal was to prominently position Surface Art material binders in these libraries.
Results: I created a set of 11 binders containing physical tile samples the A&D Sales team used to position Surface Art as a competitive player in the architecture and design market. These binders were successfully placed in multiple tile libraries, effectively familiarized designers with our unique product and informed buyers about our competitive pricing.